Physics of the Heart Essay - 912 Words

In the US, heart attacks kill more people than any other single cause. Many of the deaths are caused by electrical disturbances in a damaged heart that cause it to fibrillate (Pool). Despite current overwhelming interest in the operations of the human heart, for most of history the human heart has been regarded as a forbidden organ too delicate to tamper with (NOVA). In fact, it might have remained so, were it not for World War II where military doctors, faced with massive numbers of injuries ushered the world into our current medical trajectory. Your body has about 5.6 liters of blood. All of this blood circulates through the body three times every minute. In one day, the blood travels a total of 12,000 miles (NOVA). Rhythmic†¦show more content†¦* Some spontaneous rhythmic currents are myogenic (discussed further in Physiology) * Heating of the â€Å"ostial part of a great vein†, for example termination of the vena cava superior causes acceleration in the rhythm of the whole heart o Additionally, heating of the â€Å"ventricular wall of a great vein† causes very little or no change in the pace of the contractions * The propagation of the contraction within the walls of the auricles and ventricles is not dependent on the action of the nerves lying near the surface of those parts o The contraction continued to be propagated even when the surface of the heart was washed with strong ammonia Hearts can be classified into two groups based on how the heart contraction is initiated: myogenic and neurogenic. Neurogenic hearts depend on an extrinsic neural innervation to initiate the contraction. Without the innervation the heart doesnt beat. Neurogenic hearts are found in crustaceans, spiders, and some insects (Kay 1998). Myogenic hearts contract spontaneously. Myogenic hearts are found in vertebrates and molluscs. In vertebrates a specialized region of cells called the sinoatrial (SA) node, acts as the pacemaker forShow MoreRelatedDoes The Human Circulatory System Apply Physics Concept? Essay1321 Words   |  6 PagesPhysics is known to be a natural science. It majorly entails the study of matter and the motion of matter through time and space, along with related concepts such as force and energy. Does the circulatory system apply concepts in physics as the blood circulates through the entire system? The circulatory system’s main objective is to transport blood throughout all the necessary parts of the body. The blood in effect transports nutrients and oxygen to these body parts and wastes away from these bodyRead MoreThe Correct Way to Take a Patients Blood Pressure762 Words   |  3 Pageson the arm of a chair and feet flat on the floor. The reference point for the measurement of BP is the right atrium, the so-called ‘heart level’ (Guyton, 1986). Though, the guidelines of the World Health Organistation/International Society of Hypertension (WHO/ISH) recommend that the BP be measured with the patient comfortably seated with the arms supported at heart level (1993). It has been proposed that BP should be measured in the sitting, standing, and the supine position (Netea 2003). It isRead MoreThe Best Elementary Educator Of My Abilities854 Words   |  4 Pagesthey adapted and never abdicated nor abandoned their students even when they would cry their eyes out because they felt nothing noble was ensuing from them pouring their hearts out into their work. The upshot to all of this teaching is a gift endowed upon many, but only a selected few have the heart and passion to become one in spite of whatsoever prior experiences one may have endured in life. This course coerces students to look deep down within to discover that passionRead MoreThe Field Of Business Contains Various Paths That Are Interconnected1560 Words   |  7 Pagesvery heart, marketing is the communication between a business to its existing and potential customers. What I have been told in my classes is that the field of marketing is ever-changing. Although base principles stay the same, people’s purchasing habits are constantly shifting along with culture and society. The communication between marketers and consumers is one that is vital to a company and can be the difference between success and failure. Through analyzing the TED Talk â€Å"What Physics TaughtRead MorePersonal Statement Of Teaching Philosophy979 Words   |  4 Pag esStatement of Teaching Philosophy M. Th. Hassan The student is the key element in the education process and teaching is in the heart of this process. The mentor should direct the student in his journey of study, and give him/her a clear space for creativity. My primary goal will be to help the students to think about their own thinking so they are able to recognize shortcomings and correct their reasoning as they go, as well as develop their skills, to be independent scholars. I am a lifelong learnerRead More Albert Einstein Essay1645 Words   |  7 Pagesyear later. In 1896 he returned to the Institute and graduated in 1900 as a secondary teacher of mathematics and physics. During this time he meets Mileva Maric and falls in love. He tried unsucessfully to obtain an Institute job, but failed. He eventually obtained a job at the Swiss Patent Office. The position at the Patent Office gave Albert the time to devote his thought to physics and he began publishing scientific papers. In early 1902, Lieserl, daughter of Einstein and Mileva Maric, a formerRead MorePhysics in Cameras713 Words   |  3 Pagesbutton. These little machines allow a real life image to be seen on paper and to be kept as a memento. The way that cameras are able to do this is through physics. Cameras are relatable to physics because they involve visible light, light refraction, light reflections, and electromagnetic fields in the motor. Cameras are involved with physics because they use visible light to capture a picture. Visible light is part of the electromagnetic spectrum. The electromagnetic spectrum contains differentRead MoreEssay on The Problem with Lecturing: A Rhetorical Analysis1342 Words   |  6 PagesAnd at what point would her kairos moments appear. To my delight, Emily touched base on may different aspect of the problem with lecturing including, but not limited to, testing understanding once lectured (ethos), professors taking the matter to heart of its lack of effectiveness (pathos) , and the importance of professors changing the way they teach/lecture in a classroom setting(logos). Hanford also remarked that Professors have long been aware of the problem with lecturing student, but most areRead MoreMy College Entrance Exam Essay1173 Words   |  5 Pagesrejected again and insisted to go to the Physics and Microelectronics department to study the most difficult subjects. Afterwards in my third yea r of college, my parents wish I can continue my graduate study in the top university in China. But I dreamed to continue my science study in America, where technology is most advanced and turned down the opportunity of the postgraduate recommendation in China. 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Essay on Creativity - 3954 Words

Creativity The walls of the Louvre are covered with artistic masterpieces, widely recognized as some of the most treasured, creative works known to man. The unique stroke of a brush or the layering of paint can distinguish these geniuses from the masses. Despite the ability to label these pieces of art as especially creative, it remains unclear how one can truly qualify the defining characteristics of creativity. This faculty is commonly viewed as intangible, as `a spark of creativity, or, `a flash of creativity. This phenomenon, which lies at the foundation of our artistic culture, eludes our current grasp of understanding. For some, creativity rests within our human nature as an integral part of our being, for others, it may emerge†¦show more content†¦And as the mole on my right breast is where it was when I was born, though all my body has been woven of new stuff time after time, so through the ghost of the unquiet father the image of the unliving son looks forth. In the intense in stant of imagination, when the mind, Shelley says, is a fading coal that which I was is that which I am and that which in possibility I may come to be. So in the future, the sister of the past, I may see myself as I sit here now but by reflection from that which then I shall be (Joyce 186-7). Joyces ability to produce creative analogies shines through in this passage; though Stephens physical characteristic of the mole on his chest remains the same, he declares that his body has been woven of new stuff time after time. This analogy of the physical characteristics of his body through time is a deep insight into the contrast between the ever-changing individual and the continuity of a human beings identity throughout his lifetime. Not only does he express an insight into human nature, which is far from readily obvious, he creatively uses powerful imagery, such as `the ghost of the unquiet father, which strikes the reader, painting clear pictures of seemingly intangible subjects. While Joyce masterfully provides examples of these basic characteristics of literature, the more controversial William Faulkner provides an alternate creative style. In his novel,Show MoreRelatedCreativity And Imagination And Creativity2029 Words   |  9 PagesCreativity is a form of problem solving that needs to be applied in cases in which neither the form of the solution nor the path to it are clear (Grolier Educational 143). Creativity surrounds everyday life because it is innovation and ability to learn the unknown. Although creativity and imagination are a necessity in society, not everyone can be creative. 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If this is the case, it would suggest that creativity, sometimes thought of as a novelty, is actually a vital part of what it means to be human, and that creativity serves a very important function in humans’ lives. Evolution is ultimately a creative endeavor (Darwin, 2003). Darwin (2003) asserted thatRead MoreThe Process of Creativity926 Words à ‚  |  4 Pages Creativity is turning new and imaginative ideas into reality. It is the process of seeing the world in new ways, to find hidden patterns. Creativity involves two processes: thinking, then producing. If you have ideas, but you don’t act on them, you are imaginative but not creative. It is important to define creativity because it can mean in a lot of different ways to different people. â€Å"Creativity is knowing how to hide your sources† ― Albert Einstein INNOVATION Innovation is the application ofRead MoreCreativity And Creativity Into Action716 Words   |  3 PagesQUESTION 3 I agree that creativity and innovation are both very important as they are closely linked to one another. To me creativity is the idea and innovation is putting the creativity into action. By celebrating creativity the employees will be happier and will probably work harder because they want to come up with new ideas and are less scared of failing. The business will also have more success when promoting creativity because it will open up discussion for new ideas, which will give the businessRead MoreThe Theory Of Creativity : The Centre Of The Creativity Process1650 Words   |  7 PagesCreativity is something that exists and occurs every day but the cause or explanation of this phenomenon is still in question. Many psychological theories place the origin of creativity stemming from the individual or through the ‘creative ideas’ they produce. Other theories such as those proposed by psychologist Mihalyi Csikszentmihalyi suggest that creativity begins with the interactio n of three shaping factors the: person, field and domain. This essay will first discuss how the individual hasRead MoreApple Creativity1566 Words   |  7 Pages1. 1.  Consider the 4 approaches to creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement? 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Mkt 421 Final Exam Free Essays

string(119) " way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions\." 1) According to the text, marketing means: A. Selling. B. We will write a custom essay sample on Mkt 421 Final Exam or any similar topic only for you Order Now Much more than selling and advertising. C. Producing and selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marketing. 3) Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with generating a single exchange between a firm and a customer. D. Marketing begins with anticipating potential customer needs. 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at A. Market development. B. Diversification. C. Product development. D. Market penetration. ) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: A. Market development. B. Market penetration. C. Product development. D. Combination. 6) Which of the following statements regarding marketing strategies is FALSE? A. Developing successful marketing strategies does not need to be a hit -or-miss proposition. B. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. C. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. D. It is useful to think of the marketing strategy planning process as a narrowing-down process. 7) A firm’s marketing mix decision areas would NOT include: A. Price B. People C. Product D. Promotion 8) Which of the following is true? A. The product P in the marketing mix stands for only tangible merchandise. B. The product P in the marketing mix stands for both physical goods and services. C. The product P in the marketing mix stands for both physical goods and tangible D. The product P in the marketing mix stands for only physical goods. 9) Product is NOT concerned with: A. Wholesale price. B. Branding. C. Packaging. D. Quality level. 10) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ A. personnel. B. promotional. C. product. D. pricing. 11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: A. Product. B. Placement. C. Promotional. D. Pricing. 2) The ______ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted. A. Promotion B. Place C. People D. Product 13) The main difference between a marketing strategy and a marketing plan is that: A. A marketing strategy provides more detail. B. A marketing strategy omits pricing plans. C. A marketing plan includes several m arketing strategies. D. Time-related details are included in a marketing plan. 14) A marketing plan is: A. A marketing strategy—plus the time-related details for carrying it out. B. A target market and a related marketing mix. C. A marketing strategy. D. A marketing program. 15) Which of the following is part of a complete marketing plan? A. Competitors’ marketing strategies. B. What company resources (costs) are required and at what rate. C. How different marketing mixes (for different target markets) relate to each other. D. All of these. 16) Marketing strategy planners should recognize that: A. Large firms like General Electric, Target, and Procter Gamble are too large to aim at clearly defined markets. B. Target marketing is not limited to small market segments. C. Mass marketing is often very effective and desirable. D. Target markets should not be large and spread out. 17) Target marketing, in contrast to mass marketing, A. Ignores markets that are large and spread out. B. Focuses on fairly homogeneous market segments. C. Assumes that all customers are basically the same. D. Is limited to small market segments. 18) Good marketing strategy planners know that: A. Mass marketing is often very desirable and effective. B. The terms mass marketing and mass marketer mean basically the same thing. C. Target marketing does not limit one to small market segments. D. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets. 9) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Market positioning C. Diversification D. Market segmentation 20) Clustering techniques applied to segmenting markets A. Usually require computers to group pe ople based on data from market research. B. Remove the need for managerial judgment. C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers. D. All of the above are true. 1) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: A. Market development. B. Market penetration. C. Market research. D. Market segmentation. 22) Procedures that develop and analyze new information to help marketing managers make decisions are called: A. Analytical research. B. Strategy planning. C. Marketing research. D. Operational planning. 23) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions. A. Marketing structure. B. Marketing planning. C. Marketing research. D. Marketing processing. 24) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. You read "Mkt 421 Final Exam" in category "Essay examples" A. Marketing research project B. Marketing information system C. Marketing research department D. Marketing model 25) Marketing research which seeks structured responses that can be summarized is called: A. Qualitative research. B. Focus group research. C. Situation analysis research. D. Quantitative research. 26) One of the major disadvantages of the focus group interview approach is hat A. It is difficult to get in-depth information about the research topic. B. It is difficult to measure the results objectively. C. There is no interviewer, so the research questions may not be answered. D. Ideas generated by the group cannot be tested later with other research. 27) Focus groups: A. Always do a good job of representing the broader target market. B. Yield results that are largely dependent on the viewpoint of the researcher. C. Are expensive compared to other marketing research methods. D. Are usually composed of 10 to 15 people as participants. 28) The observing method in marketing research: A. Is used to gather data without consumers being influenced by the process. B. May require customers to change their normal shopping behavior. C. Is not suitable for obtaining primary data. D. Uses personal interviews. 29) The attitudes and behavior patterns of people are part of the A. Competitive environment. B. Social and cultural environment. C. Firm’s resources and objectives. D. Political environment. 30) Which of the following statements about consumer products is true? A. Specialty products are those that customers usually are least willing to search for. B. Shopping products are those products for which customers usually want to use routinized buying behavior. C. Unsought products are not shopped for at all. D. Convenience products are those that customers want to buy at the lowest possible price. 31) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Strategic planning C. Market positioning D. Market segmentation 32) Which is the first step in market segmentation? A. Naming a broad product-market of interest to the firm. B. Evaluating market segments to determine if they are large enough. C. Finding one or two demographic characteristics to divide up the whole mass market. D. Clustering people with similar needs into a market segment. 33) The first step in market segmentation should be: A. Finding a demographic group likely to use your products. B. Defining some broad product-markets where you may be able to operate profitably. C. Deciding what new product you could develop. D. Evaluating what segment(s) you currently serve. 34) Which of the following is NOT one of the text’s product life cycle stages? A. Market introduction B. Market growth C. Market maturity D. Market penetration 35) The product life cycle: A. Applies more to individual brands than to categories or types of products. B. Shows that sales and profits tend to move together over time. C. Describes the stages a new product idea goes through from beginning to end. D. Has five major stages. 36) Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally’s car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally’s family life cycle stage is a _____________ segmentation dimension, and the benefit Sally seeks (reliability) is a _____________ segmentation dimension. A. Geographic; behavioral. B. Demographic; geographic. C. Geographic; demographic. D. Demographic; behavioral. 37) Regarding product life cycles, which of the following is NOT true? A. It is usually expensive for a new firm to enter in the market maturity stage. B. Industry profits are likely to level off or decline before sales level off. C. The level of promotion usually decreases in market maturity because there is less revenue to cover the cost. D. Many close substitutes are usually competing in the market maturity stage. 38) An industry’s sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as homogeneous. Several firms have dropped out of the industry, but a new one entered recently. Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are competing in which stage of the product life cycle? A. Market introduction B. Market growth C. Market maturity D. Market development 39) During the market introduction stage of the product life cycle: A. Funds are being invested in marketing with the expectation of future profits. B. Considerable money is spent on promotion while place development is left until later stages. C. Products usually show large profits if marketers have successfully carved out new markets. D. Most potential customers are quite anxious to try out the new-product concept. 40) Advertising allowances A. Set the allowance amount as a percent of the retailer’s actual purchases. B. Are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm’s products locally. C. Involve intermediaries and producers sharing in the cost of ads. D. Allow for coordination and integration of ad messages in the channel. 41) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is A. An example of a producer using sales promotion in the channel. B. Probably illegal because it might encourage price competition among retailers. C. An example of cooperative advertising. D. The type of promotion that continues to impact sales even after the promotion is over. 42) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television’s remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of: A. Feedback. B. Noise. C. Encoding. D. Decoding. 43) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has: A. A pushing policy. B. A target marketing policy. C. A pulling policy D. A selective distribution policy. 44) American Tourister, Inc. —a producer of luggage—is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister’s consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. This is an example of: A. A pushing policy. B. Intensive distribution. C. A pulling policy. D. Selective distribution. 45) Integrated direct-response promotion: A. Is not necessary or useful when the channel of distribution involves intermediaries. B. Is usually part of a pushing effort rather than part of a pulling approach. C. Focuses on achieving a measurable, direct response from specific target customers. D. None of these are true. 46) Which of the following statements about positioning is NOT TRUE? A. It helps marketing managers know how customers view the firm’s offering. B. It refers to how customers think about proposed or present brands in a market. C. It often makes use of techniques such as perceptual mapping. D. Positioning issues are especially important when competitors in a market are very dissimilar. 47) When segmenting broad product-markets, cost considerations tend A. To lead to a large number of small, but very homogeneous, product-market segments. B. To lead to more aggregating. C. To encourage managers to disregard the criterion that a product-market segment should be substantial. D. To be unimportant as long as the segmenting dimensions are operational. 48) Positioning analysis A. Shows that managers and customers usually view present brands similarly. B. Is not a product-oriented approach. C. Helps managers understand the actual characteristics of their products. D. Is a visual aid to understanding a product-market. 49) A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs. A. Product-market B. Target market C. Generic market D. Standard market 50) Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing? A. Decreasing role of airfreight. B. Global communication over the Internet. C. Tensions between have and have-not cultures. D. More attention to exporting by small companies. 51) When a company grows globally, this is an example of: A. Market penetration. B. Diversification. C. Market development D. Product development. 52) Identify the incorrect statement about sales promotions. A. The availability of more ad agencies and specialists has spurred growth in sales promotions. B. Changes in technology have made sales promotions more efficient. C. Sales promotions have increased because of competition in emerging markets. D. Sales promotions can be used as tools to overcome consumer price resistance. 3) Which of the following is a key trend affecting marketing strategy planning? A. Growth of marketing information systems. B. Less use of technology in personal selling. C. Senior and ethnic submarkets are getting smaller. D. Slower new-product development. 54) It is usually the _________ job, perhaps with help from specialists in technology, to decide what types o f sales technology tools are needed and how they will be used. A. Purchasing manager’s B. Marketing executive’s C. Sales manager’s D. Procurement manager’s 55) The future poses many challenges for marketing managers because: A. Social responsibility applies only to firms—not to consumers. B. New technologies are making it easier to abuse consumers’ rights to privacy. C. It is marketing managers who have full responsibility to preserve our macro-marketing system. D. The marketing concept has become obsolete. 56) Many Internet sites, such as Autobytel. com and Edmunds. com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it? A. Consumers should not trust any information they receive from any source except the government. B. Consumers should not use it because it gives them an unfair advantage over car dealers. C. Consumers can use it, but should not feel a responsibility to do so. D. Consumers have a responsibility to use the information and be smarter customers. 57) Which of the following statements about ethical behavior in business is true? A. The legal environment sets the normative standards of ethical behavior. B. The legal environment sets the highest standards of ethical behavior. C. The legal environment sets the minimum standards of ethical behavior D. The legal environment sets the maximum standards of ethical behavior. How to cite Mkt 421 Final Exam, Essay examples